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admin 03/06/2022

Concept stores: Brands take over Asian đô thị centres

From sugary treats to lớn premium spirits, brands are snapping up prime retail khổng lồ daze và delight their key consumers.

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Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to lớn consider what they stand for.

Who moved my cheese? Chinese consumers did

SECTOR STUDY: đài loan trung quốc may be one of the hardest markets across the globe in which khổng lồ sell cheese directly, but sneaking the sản phẩm into other foodstuffs is making it more palatable.

Online banking: China"s internet giants turn financial upstarts

Access to big data and kinh doanh on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes và health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

Traditional Chinese medicine"s healthy set of history and modernity

TCM is in good shape across Asia, and brands that look khổng lồ be progressive are reaping considerable rewards.

MNCs target growing sweet tooth in Asia-Pacific

SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their mark in the region.

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary và fizzy, towards the healthy và natural, often using local ingredients and flavours.

Keeping up with China’s caffeine buzz

As Chinese coffee consumers switch between fresh brews và instant coffee, competing brands are shaping each others’ long-term strategy.

Killing the cubicle: How co-working spaces are co-existing in Singapore

SECTOR STUDY: Players are fighting to lớn differentiate their workspaces in the Lion thành phố as a pleasant look & decent coffee are just table–or rather hotdesk–stakes now.

Xem thêm: Cách Viết Thư Từ Chối Đơn Đặt Hàng Không Gây Phật Ý, Thư Từ Chối (Tt)

Headphone fad is music to lớn brands’ ears

SECTOR STUDY: The explosion of điện thoại sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class và greater appreciation of educational learning among younger couples is making a strong case for toymakers khổng lồ invest in the region.

Premium tự động hóa marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury oto market grows increasingly competitive, forcing marketers to lớn get inventive to lớn woo buyers with ‘difference’.

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers & being redefined by new ideals, particularly those of younger & Asian consumers.

Beyond time: How watch brands are adapting to lớn survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate lớn stay alive, but extinction looks near for brands without a clear proposition.

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes & increasing consumer demand for more convenient white goods, companies are taking kích hoạt to develop smarter domestic appliances.

Korean beauty brands ensnare Asia

SECTOR STUDY: Novel ingredients & a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to lớn reckon with.

Tainted milk leaves a bad taste for NZ

BRAND HEALTH CHECK: Contamination scandals are affecting not only Fonterra, but the New Zealand brand itself, which relies on its image of pure untrammeled beauty for tourism & trade.